Within a short span of time we established ourselves as one of the preferred suppliers in the industry. Over the years we have
diversified our business interests in food, beverages, hospitality, supplies and retail duty free. Today, we are recognized as a
reputable multifaceted business and are one of the largest independent food and licensed beverage importers in the GCC.
Our operations worldwide are supported by a well-established distribution and logistics department. We utilize the most
advanced computerized stock monitoring systems for our products and have large warehousing facilities with over
400,000 sq. ft. frozen, chilled and ambient storage areas of bonded and duty paid warehousing at various locations within
the UAE.
We pride ourselves on outstanding customer service, performance and quality and our success is attributed to over 1000
culturally diverse, passionate and experienced professionals.
Consumer Products
Beauty Care, Body Care, Hair care, Shoe care
House Holds
Insect repellants, House hold, Furniture polish
Pharma Products
Pharmaceutical dosing Accessories
Food Supplements
General sale items
Fashion Ear rings, Piercing Equipment.
OTC items
Quality
Quality is never compromised. We deliver high quality in the work we do and the products we service. We deliver fresh and safe food to hundreds of outlets and thousands of people every day.
Passion
Passion is the driving force behind our team’s cohesive spirit. It is re�lected in the work we do and the relationships we establish. Everyone aims to contribute in their very own way to the healthy growth of our business and industry.
Integrity
We uphold the ethical standards of our industry while supporting the values of our stakeholders. We act in transparency to provide the best products across the region.
Reliability
We work towards always being the partner you can rely on. With so many variables to master, we do not fall behind on our endeavour to provide exceptional service.
Commitment
We believe in long-term relationships. We are committed to our stakeholders’ present and future success. We work relentlessly to ensure that we provide them with premium value today & tomorrow. Their success is our success.
Excellence
We deliver what we promise, and add value that goes beyond what is expected of us. We do not rest on our accomplishments, rather we build on them in our journey to set new standards in the industry
2004 Started distribution of Perfumes in Super markets and Perfumeries.
2006 Redirection of the business into Cosmetics, Beauty care.
2007 The First supply contract at Carrefour Hypermarkets in UAE
2009 Expanded the product line with Pharmaceutical accessories
2011 Signed Contract with Union Co-operative Hypermarkets in Dubai.
2012 Added new Household Category for distribution
2013 Expanded the product line with General Sale items supplying into Pharmacies.
2013 Started Distribution into Bin Sin chain of Pharmacies all over UAE
2013 Expanded our Product line with Food supplements into pharmacies and Nutrition outlets.
2013 Signed Contract with Carrefour Oman to supply 12 Hypermarkets all over Oman
2014 Signed Contract with Agility Logistics to Supply 70+ Carrefour Markets all over UAE
2015 Started Supplying 37 outlets of Abu Dhabi co-op markets
2016 Sales team triples in size the last 10 years.
2018 Expanding the warehouse to 8.000 m² with over 900 + products from various categories
2019 New ERP & WMS implementation
To become a one-stop solution in the distribution industry with the purpose of meeting customer expectations.
To continue to add value to our suppliers and customers’ businesses by offering premium products and becoming their strategic and preferred partner
Our success owes to a hard-working team who continue to embrace technology and implement sound business strategies and processes. As a result, the last decade has seen an extraordinary expansion of our business geographically across a wide range of products. We believe in 6 core values that have carved the foundation for this consistent growth and success. Since the beginning, every challenge is met with these values in place, making us the ideal strategic partner in the region.
